As the co-founder of Premier Model Management, Chris is an industry icon in the modeling world. Amongst other achievements, Chris created and developed both Naomi Campbell and Cindy Crawford’s worldwide own-brand cosmetics and fragrance lines.

Chris was instrumental in producing the Supermodels for George Michael’s now infamous Freedom video, has packaged many worldwide commercials like the hugely successful Vauxhall Corsa ‘Supermodel’ car campaign and created the original concept for David Bailey’s highly successful Models Close Up documentary for Channel 4.

Chris currently consults, creates and develops projects for major fashion councils, sponsors, brands and marketing groups globally.